Within this blog lies an exploration of the junction between PR and the environmental movement. Global environmental problems such as limited resources, pollution and climate change are affecting the values and attitudes of the public.
Traditionally, the most common consideration of green PR simply considered crisis communication. However, as a result of increased environmental consciousness the environment has also emerged as the basis for other organizational actions.
Many organizations have centered their mission and CSR around green initiatives making the environment an increasing consideration of strategic communicators. This blog will not only discuss environmental issues and policies, but further explore the response and role of PR practice.